The First To Create An 100% Recycled Mechanical Watch? Panerai CEO Jean-Marc Pontroué On His Ambitious Goals For 2021

26/09/2020 11:00 pm
The First To Create An 100% Recycled Mechanical Watch? Panerai CEO Jean-Marc Pontroué On His Ambitious Goals For 2021

It was exactly 70 years ago that Panerai first presented its watches equipped with a tritium-based luminous material. “Luminor” was the name of this innovative substance of the hour, and it then promptly appeared in Panerai’s collection of the same name. In the 60 or so years that followed, the iconic line hardly changed, and…

The post The First To Create An 100% Recycled Mechanical Watch? Panerai CEO Jean-Marc Pontroué On His Ambitious Goals For 2021 appeared first on Swisswatches Magazine.

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