15/10/2020 5:33 pm
Sébastien Chaulmontet of Sellita
Sébastien Chaulmontet of Sellita Dr Sébastien Chaulmontet of Sellita, the company’s Head of Innovation and Marketing talks about his role at the Swiss mechanical movement specialist. In addition, he provides a fascinating insight into the work undertaken by Sellita. Founded in 1950, Sellita is a specialist producer of mechanical watch movements. Based in La Chaux-de-Fonds, the watchmaking heartland of Switzerland, it supplies movements to vast numbers of watch brands in the surrounding areas and beyond. A few years ago, Swatch Group announced that in the future its subsidiary and market giant, ETA, would focus on making movements for its sister brands within the group. This move would not happen overnight, but the intention was clearly there; Swatch Group did not want to supply as many of its competitors with ETA movements. Some watch brands responded by developing and making their own in-house movements with varying degrees of success. Indeed, for some watch firms it took many years of fine-tuning their in-house movements before they could match the precision and reliability of ETA. Furthermore, some Maisons which opted for the in-house route, sought to recover all of their R&D costs virtually overnight. This led several watch companies to charge over 50% more for a similar watch to its ETA-based forebear, albeit now equipped with an in-house movement. Eventually, the market spoke and prices were realigned. However, there were inevitably consumers who bought their watch at an inflated price only to see the manufacturer subsequently introduce a price reduction. Clearly, this latter […]
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