Interview – Wilhelm Schmid, 10 Year at the Helm at A. Lange & Söhne
Wilhelm Schmid has been ten years with the brand that ‘never stands still’. After a career at BMW, among others in South Africa, he arrived in Glashütte to be the new CEO at A. Lange & Söhne, the pinnacle of German watchmaking. With a background in sales and a strong passion for mechanics, it seemed like a match made in heaven. Wilhelm Schmid’s past ten years at Lange were during a pretty turbulent period. It already started in the aftermath of the massive global recession that started in 2008, now the corona pandemic that has a huge influence on the watch industry, the opening of the new manufacture, and of course the sad passing of Walter Lange.
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